As a small business owner, you can expect a lot of marketing challenges as you try to build and manage your company’s day-to-day operations.

Many business owners are even more overwhelmed these days than in any other period.

That is considering the need for the company to thrive effectively online.

Indeed, there’s a need to respond to the challenge of digital marketing.

In this post, we explore briefly how small business owners can approach their digital marketing tasks.

If marketing is not your strength as a small business owner, you could think of getting some help in the area of digital marketing.

You can delegate certain digital marketing tasks to a qualified person who has the marketing skills to help you accomplish your marketing objectives.

You could hire someone to work with you.

The person can work full-time or part-time, depending on the depth of your marketing needs.

Or you could also seek external help who can then be a part of your team.

Did you know that hiring a marketing expert or an independent marketing person can be a viable option?

Of course, that would depend on your budget.

But, if you look at it, you will free up some hours. In this case, you will have more time to manage other aspects of your business.

The person can act as your marketing project manager to help you accomplish your digital marketing goals.

But before you do that you have to know what are your marketing goals.

What do you hope to achieve short-term and long-term?

What would be the job description of the person doing the marketing role?

Aren’t you curious about the impact of working short hours? Would having a shortened work week indeed result in productivity?

The answer to that question is an astonishing YES!

That is even according to both an employee and employer perspective.

The Vancouver Sun article by Lori Culbert: “Want to work less? That may be the future of labour for many people,” reveals that even with a short week doing exact work enables productivity, employee retention, and finally, happiness.

Hence, resulting in work-life balance and flexibility. Such findings can be good not only for the employee's position but also for the employer.

The COVID-19 pandemic that we have all gone through has taught us many lessons.

Some of these have opened opportunities in a way that we never thought we would see.

The work-from-home (WFH) scenario, for example, has become the new normal. And people in the workforce and the business community have had to resort to such a scenario.

It was difficult then but they have had to do it to keep their operations going.

Many found the flexibility advantageous and remained an ongoing trend in some workplaces.

The global impact has sparked a better understanding of how, where, and how often or how many hours people can work.

Employees could accomplish their work, while getting more time for other things, such as looking into their wellness, family, and social relations. Others have evolved and started to develop their hobbies and interests.

It is also much easier for companies operating on a smaller scale.

The micro-enterprises or those with small business operations can adapt to changes much faster.

That is compared to a large, highly structured operating company, where there are a lot of considerations to take.

And if that means going on a shortened work week, we all could benefit.

Both the employee and employer can look into that kind of arrangement.

That could be a win-win.

If you have read one of our published articles here,"The Entrepreneur and The Entrepreneurial Mindset" we mentioned that "one of the usual questions entrepreneurs ask in starting a business is finding out whether they have what it takes to succeed in entrepreneurship".

Indeed, there are many ways in which we could describe entrepreneurship. But what characteristics should one possess?

The list gives us some ideas on what businesses to start and how to successfully operate such businesses.

The list includes titles, Start and Run a Business Book series, such as:
Home-Based Food Business,
Handyman Business,
Home Cleaning Business,
Home Daycare Business,
ESL Teaching Business,
Art Teaching Business,
Gift Basket Business,
Landscaping Business,
Adult Boutique,
Pet Business,
Creative Services Business,
and even an online business, Start and Run an Internet Research Business.

And there are more... Visit our featured page:

Entrepreneurship and Small Business - START & RUN A BUSINESS SERIES.

MicroEnterpriseMarketing.com
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